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To see introductory 1 minute video please go to:
Press Release June 1, 2009 - Studio Petra Azar Donates Diamond Pendant to Jewelers for Children at Event in Las VegasInternational sculptor and jewelry designer, Petra Azar, donates a 14K diamond pendant, valued at $9,950, at the 2009 Facets of Hope annual dinner held in Las Vegas NV, hosted by Jewelers for Children, the jewelry industry’s charity organization.
Press release April, 2009
UNITED HEART DESIGNER, PETRA AZAR, GIVES HER HEART TO THOSE WHO HAVE RECENTLY LOST THEIR JOBS OR HOMES
Petra Azar, Creator of the symbolic UNITED HEART JEWELRY LINE Is Giving Away Fourteen Hundred Sterling Silver Amulets to People Who Have Either Lost Their Job or Their Home.
New York, NY – One hundred of Petra Azar’s unique sterling silver hearts, designed as a metaphor for the ‘Magnetic Power of Love,’ will be given away by thirteen participating jewelers including Chicago, Detroit, and parts of the Midwest, in towns hit hardest by the economic slowdown.
Petra’s motive is heartfelt, as she has been an advocate for the underprivileged for many years. Each heart given away has a retail value of $199. Her generous donation for her “Mother’s Day Campaign” has a retail value of over $250,000.
Says Petra: “There is so much more hunger for love and kindness than for bread in the world, we all must rethink how we want to live our lives, especially now, when so many good people have lost not only material values, but hope. I want to spread the simple news that they are not alone, that we are all together in this, because…yes, we are our brothers and sisters keepers.”
A successful artist, entrepreneur and passionate civil rights activist, Petra strongly believes that it is her obligation to be successful in order to be able to do meaningful and substantial charity.
Petra’s designs are uniquely different from any piece of jewelry you’ve ever seen; yet they espouse classic elegance and beauty. Though each design is individually crafted to perfection, they all have one thing in common, their invisible magnetic power. To the eye, The United Heart appears to be a perfect heart shape, but when the center is pulled apart into two halves, one can feel the powerful draw of magnetic forces and it becomes evident why Petra is using the power of magnetic attraction to symbolize and visualize people’s most important need…to be together, to be loved and understood. Many of her creations are featuring two contrasting colors or materials, a metaphor for her unshakable belief that Unity is achieved through Diversity.
Price points vary from $100 to $10,000. Says Azar, “I created The United Heart as a global symbol of Love and Unity. It must be affordable to everyone who wants to identify with its powerful talismanic symbolism. To those who cannot afford a United Heart I will often give one, because I truly believe in its powerful message of Love and Kindness."
Petra’s charismatic line of wearable modern art has already attracted VIP’s, including the legendary group ‘La Belle’, as well as The View’s Sherrie Shepherd (see photo on left), Pastor Paula White, and renowned gospel signer Ernestine Dillard.
Calendar of Events:
- From April 19th to April 21st Petra Azar will be in person at the INSTORE Chicago Trade Show, where STUDIO PETRA AZAR LLC, will exhibit their new United Heart collection. True to her charitable goals, Petra will kick off her very special Mother’s Day Campaign, by giving away hundreds of her United Hearts to daughters who will buy a United Heart as a Mother’s Day gift. The campaign will last from 4/19 to 5/10 and will be joined by many fine retailers throughout the country, most notably by world renowned Bloomingdale’s in New York City, where on May 6th and 8th, one hundred United Hearts will be given away to mother/daughter teams to celebrate their eternal bond.
- At the end of May, Petra Azar will be once again in the forefront of charity at the well-established annual Jewelers for Children Gala, JFC is an organization formed by jewelers of the highest caliber, who are working tirelessly with charity organizations, such as St. Jude and Make a Wish Foundation, as well as CASA, a charity that benefits homeless and abused children. Petra will donate two hundred United Hearts from her new MUSEUM COLLECITON to be raffled off to participating retailers plus on $10,000 diamond heart. 100% of her donation will go to CASA to benefit homeless and neglected children.
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