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**PRODUCT PRESS RELEASE**

"Global Love" Collection

Featuring our patented magnetic power clasp, each piece in this collection is engraved on inside surface with poetic message “Love is..” reflecting European designer Petra Azar’s philosophy that love is to your interpretation where ever you are in the world. Available in 10mm and 15mm widths in solid sterling silver with diamond and white sapphire accents. Suggested MSRP from $125 to $345.00. Matching rings, earrings, and bracelets will arrive in time for the holidays

Press Release - April, 2010

Is Creativity the new GOLD?

In a stagnating economy a fearless designer delivers proof that imagination, coupled with a good business sense, can increase revenue and even create new jobs.

New Hope, Pennsylvania

Petra Azar, noted sculptor and jewelry designer started only a year ago to present her magnetic power amulets to the trade. Just in time, as the market began to look for products that would fit the changed consumer attitude, Studio Azar presented a concept that is here to stay, long after the recession is gone. The secret…it’s a sterling silver line that is completely different from anything else you’ve ever seen. The way it is crafted combines style, attitude, quality with a slight "scent of revolution".

Its greatest value is its patented idea to lose the traditional clasp in the back of the neck and replace it with a variety of smartly designed centerpieces that are drawn together by invisible magnets. The system works for pendants, rings, bracelets, etc. and creates an unparalleled ease of wear. Says Azar: "It’s a practical invention with deep symbolic meaning. The power of magnetic attraction is a natural force, not a gimmick. I am using what nature is providing to us as a metaphor to symbolize the attraction that draws people together on so many levels."

Studio Azar has tripled their revenue and number of employees during the first 3 months of 2010. "The plan is to build a network of 800 fine jewelry stores in the USA who understand that jewelry is all about the story", says Azar. "People crave a meaningful symbol more than gold and diamonds. I just signed exclusive agreements during Basel World with distributors in China and Europe. We are exhibiting at JCK Las Vegas in the Design Center, booth DC-19151, and I hope we can continue on our road to success. It seems the time is right, because the consumer wants new, stylish, but affordable ideas."

Azar’s greatest reward thus far: a letter from President OBAMA where the President stated, "I would like to extend my deepest thanks for your wonderful gift". He encouraged Petra, "As we work to address the great challenges of our time, I hope you will continue to stay active and involved."

Press Release June 1, 2009 -

Studio Petra Azar Donates Diamond Pendant to Jewelers for Children at Event in Las Vegas

International sculptor and jewelry designer, Petra Azar, donates a 14K diamond pendant, valued at $9,950, at the 2009 Facets of Hope annual dinner held in Las Vegas NV, hosted by Jewelers for Children, the jewelry industry’s charity organization.

http://www.prlog.org/10248938.html

http://www.prlog.org/10248938.pdf

Press release April, 2009

UNITED HEART DESIGNER, PETRA AZAR, GIVES HER HEART TO THOSE WHO HAVE RECENTLY LOST THEIR JOBS OR HOMES

Petra Azar, Creator of the symbolic UNITED HEART JEWELRY LINE Is Giving Away Fourteen Hundred Sterling Silver Amulets to People Who Have Either Lost Their Job or Their Home.

New York, NY – One hundred of Petra Azar’s unique sterling silver hearts, designed as a metaphor for the ‘Magnetic Power of Love,’ will be given away by thirteen participating jewelers including Chicago, Detroit, and parts of the Midwest, in towns hit hardest by the economic slowdown.

Petra’s motive is heartfelt, as she has been an advocate for the underprivileged for many years. Each heart given away has a retail value of $199. Her generous donation for her “Mother’s Day Campaign” has a retail value of over $250,000.

Says Petra: “There is so much more hunger for love and kindness than for bread in the world, we all must rethink how we want to live our lives, especially now, when so many good people have lost not only material values, but hope. I want to spread the simple news that they are not alone, that we are all together in this, because…yes, we are our brothers and sisters keepers.”

A successful artist, entrepreneur and passionate civil rights activist, Petra strongly believes that it is her obligation to be successful in order to be able to do meaningful and substantial charity.

Petra’s designs are uniquely different from any piece of jewelry you’ve ever seen; yet they espouse classic elegance and beauty. Though each design is individually crafted to perfection, they all have one thing in common, their invisible magnetic power. To the eye, The United Heart appears to be a perfect heart shape, but when the center is pulled apart into two halves, one can feel the powerful draw of magnetic forces and it becomes evident why Petra is using the power of magnetic attraction to symbolize and visualize people’s most important need…to be together, to be loved and understood. Many of her creations are featuring two contrasting colors or materials, a metaphor for her unshakable belief that Unity is achieved through Diversity.

Price points vary from $100 to $10,000. Says Azar, “I created The United Heart as a global symbol of Love and Unity. It must be affordable to everyone who wants to identify with its powerful talismanic symbolism. To those who cannot afford a United Heart I will often give one, because I truly believe in its powerful message of Love and Kindness."

Petra’s charismatic line of wearable modern art has already attracted VIP’s, including the legendary group ‘La Belle’, as well as The View’s Sherrie Shepherd (see photo on left), Pastor Paula White, and renowned gospel signer Ernestine Dillard.

Calendar of Events:

- From April 19^th to April 21^st Petra Azar will be in person at the INSTORE Chicago Trade Show, where STUDIO PETRA AZAR LLC, will exhibit their new United Heart collection. True to her charitable goals, Petra will kick off her very special Mother’s Day Campaign, by giving away hundreds of her United Hearts to daughters who will buy a United Heart as a Mother’s Day gift.

The campaign will last from 4/19 to 5/10 and will be joined by many fine retailers throughout the country, most notably by world renowned Bloomingdale’s in New York City, where on May 6^th and 8^th, one hundred United Hearts will be given away to mother/daughter teams to celebrate their eternal bond.

- At the end of May, Petra Azar will be once again in the forefront of charity at the well-established annual Jewelers for Children Gala, JFC is an organization formed by jewelers of the highest caliber, who are working tirelessly with charity organizations, such as St. Jude and Make a Wish Foundation, as well as CASA, a charity that benefits homeless and abused children. Petra will donate two hundred United Hearts from her new MUSEUM COLLECITON to be raffled off to participating retailers plus on $10,000 diamond heart. 100% of her donation will go to CASA to benefit homeless and neglected children.